Presented by

Pep Rally × Sniffies / 2027

Pep Rally: Cruise Control

A three-part party series presented by Sniffies.

Three parties / 2027

02The opportunity

The music brings you in. The chemistry keeps you there.

Pep Rally: Cruise Control brings visiting queer collectives and local artists together across three proposed parties in Toronto in 2027. Presented by Sniffies, the series builds on what already makes Pep Rally work: music worth showing up for, room for self-expression, and people you want to meet.

From the first conversation in line to the person you’re still thinking about afterwards, the story carries beyond the dancefloor.

Packed Pep Rally dancefloor with raised hands and faces

A community already coming together

Pep Rally brings an established queer audience together around music, self-expression and discovery.

A natural place for Sniffies

Flirting, attraction and meeting someone new are already part of the night. Sniffies has a clear role in that experience.

More than three nights

Interviews, artist conversations and Cruising Confessions give people a reason to engage before the party and keep talking afterwards.

03Pep Rally / community

A party built around its people.

Founded in Toronto in 2019 by Chippy Nonstop and Karim Olen Ash, Pep Rally brings queer people of colour and everyone who dances with them together through music.

The dancefloor is where it starts. The connections are what bring people back.

Shirtless DJ wearing sunglasses and headphones behind Pioneer DJ decks at Pep Rally Pride 2026

Music

Dancefloor

Close-up of a dancing Pep Rally crowd, with a smiling person in sunglasses and a black top and a blue-haired attendee in the foreground

Community

Pep Rally brings international DJs and local talent together for a crowd that shows up for the music and makes the party its own. There’s room to dance, dress up, flirt and express yourself freely.

Vertical archive footage of the Pep Rally dancefloor in blue room lighting

04The audience

A crowd that comes back.

Toronto roots. 8 cities. 4 countries.

18,589Tickets

24Toronto nights

52%Returning attendees

Community Response

@saadnk_
So good it took me two days to recover
@eaesun
anyone selling 1 or 2 tickets for tn 😭😭😭
@alterxgirl
So good to be back 🫶
@veawna
a blast
@auroramatrix
WHAT AN INCREDIBLE NIGHT
@stupid.intellectual
Looking for 1 ticket pls!! 🧡
@james_madore6
Can’t wait for the next one
@trans4fans
Miss it already. Is it February yet?
@emscareno
Looking for 1 ticket
@kaylubmusic
So facking fun 💃
@alexhannides
literally the best always
@du4llity
Looking for 3 tickets for circus ❤️
@marcpopart
It was amazing!!!! Thanks so much @itspeprally ❤️
@dancingforheaven
u had 2 be there....
@babycupid777
This video is so cunty

05Potential collectives

Collectives we’re considering

An initial outreach shortlist for Cruise Control. Three collectives will be selected; participation, dates and venues are proposed, subject to agreement and availability.

06Artist exploration

Artist exploration

Indicative artists who could shape Cruise Control. Final programming in collaboration with each collective.

LSDXOXO — editorial portrait by Edward Heredia — LSDXOXO

BAMBII — editorial portrait by Bex Day — BAMBII

Juliana Huxtable — portrait by Petra Collins — Juliana Huxtable

Chippy Nonstop — portrait by WEEZ — Chippy Nonstop

Kim Ann Foxman — portrait by Sam Clarke — Kim Ann Foxman

MCMLXXXV — Frameworks Agency portrait — MCMLXXXV

Only Fire — individual mirror portrait — Only Fire

River Moon — Creamcake artist portrait — River Moon

Goth Jafar — Discwoman artist portrait — Goth Jafar

Ariel Zetina — official artist portrait — Ariel Zetina

BEARCAT — portrait by Tyler Jones — BEARCAT

Byrell The Great

ISAbella — portrait by Adrià Cañameras — ISAbella

Chris Cruse — KLS Bookings artist portrait — Chris Cruse

Makadsi — DICE artist portrait — Makadsi

FreshPrinceDaBahia, Mauricio Sacramento — official BATEKOO portrait — FreshPrinceDaBahia

Dangerous Rose — artist-supplied portrait — Dangerous Rose

Sterling Juan Diaz — Rooftop Films performer portrait — Sterling Juan Diaz

131bpm — KLS Bookings artist portrait — 131bpm

Alexis De La Rosa — KEV Management portrait — Alexis De La Rosa

07Partnership in practice

Sniffies, in the room.

Pep Rally crowd seen from behind the DJ booth

Pep Rally × Sniffies

On-site branding

Pep Rally × Sniffies camera-cover stickers, an entry stamp or wristband, and bathroom mirror graphics throughout the venue.

Two Pep Rally guests posing together in black outfits against a colourful mural

Community access

100 complimentary tickets across the series for people who cannot afford entry, prioritising the dolls.

Two Pep Rally guests sitting close together on a couch

Community support

Sniffies supports Pep Rally’s existing harm reduction team, helping fund their presence and supplies throughout the night.

08Content

The people. The party. The story.

Interview film: two people talking into a handheld microphone in red party lighting

Who’s Caught Your Eye?

Host-led interviews on flirting, first moves and who’s caught someone’s eye.

3 edits across the series / one per edition

Supplied artist-conversation footage: two people talking in chairs in a studio setting

After Hours

Artist-led conversations on music, nightlife and the places that shaped them.

3 artist conversations across the series / one per edition

CRUISING CONFESSIONS

When:: Tuesday January 7th 8:30am
Where:: Downtown 6 train, 33rd St, subway turnstile
You:: Perfect balance of preppy and alt, kind eyes, tall + toned, killer smile! He paid for my subway as I was on the phone complaining about my apple pay and wallet acting up . He swooped in and paid for mine, when i looked up he giggled smiled and winked and then walked down on the platform.
Me:: Disheveled - a hot mess if you will!

Illustrative

Cruising Confessions

Anonymous crushes, missed connections and stories from the night, shared through posts and Stories.

3 carousels across the series / one per edition

09Cultural credibility

A place in the wider cultural conversation.

Three people in sunglasses posed on and around a red armchair at Pep Rally

Read feature ↗

10The team

The people behind Pep Rally.

DJ / producer / Pep Rally co-creator

Chippy Nonstop

A DJ, producer and community organiser with sets for Boiler Room, HÖR Berlin and BBC Radio 1’s Essential Mix. She founded Intersessions, creating space for underrepresented voices in music.

DJ / cultural strategist / Pep Rally co-creator

Karim Olen Ash

DJ, cultural strategist and co-creator of SOMEBODY. Rooted in house and ballroom, his performances include Boiler Room and opening sets for Beyoncé and Honey Dijon.

Creative direction, production and storytelling by SOMEBODY.

11The partnership

Full 3-edition Cruise Control 2027 season

Presenting Partnership

US$75,000

Presenting

Pep Rally: Cruise Control, presented by Sniffies
Priority branding on campaign artwork, ticketing and agreed venue placements
Dating/cruising app category exclusivity across these three editions

Three curated events

Visiting collectives paired with local artists
Creative direction, programming, event production and coordination led by Pep Rally and SOMEBODY
Toronto is the proposed home for all three events in 2027; dates, venues and participation are subject to agreement

Original content series

Season total / one of each per edition
3 Who’s Caught Your Eye? edits
3 After Hours artist conversations
3 Cruising Confessions carousels

Event capture

3 recap reels across the series
30 edited photographs per event / 90 season total
Including agreed brand moments in permitted capture areas

Promotion

Season totals / separate from original content
3 event announcement posts
9 promotional Story frames

On site

Camera-cover stickers, entry stamp OR wristband, bathroom mirror graphics
Sniffies supports Pep Rally’s existing harm reduction team, helping fund their presence and supplies throughout the night.

Community access

100 complimentary tickets across the series for people who cannot afford entry, prioritising the dolls.

Hospitality

10 Sniffies guest places per event

Reporting

A report after each event and one season summary covering attendance and content performance

Pep Rally archive documentary film / proposed treatment reference

12Next step

Let’s put Cruise Control in motion.

Three proposed parties in Toronto. Music, self-expression and the people you want to meet. Presented by Sniffies.

Align the partnership, then confirm the collectives, dates and venues.

Contact

Karim Olen Ash

karim@somebody.studio

Pep Rally × Sniffies

Pep Rally: Cruise Control

The music brings you in. The chemistry keeps you there.

A community already coming together

A natural place for Sniffies

More than three nights

A party built around its people.

Music

Dancefloor

Community

A crowd that comes back.

Beyond the dancefloor

Followers / age ranges

Followers / countries

Community Response

Collectives we’re considering

Artist exploration

Sniffies, in the room.

On-site branding

Community access

Community support

The people. The party. The story.

Who’s Caught Your Eye?

After Hours

CRUISING CONFESSIONS

Cruising Confessions

A place in the wider cultural conversation.

The people behind Pep Rally.

Chippy Nonstop

Karim Olen Ash

Presenting Partnership

Presenting

Three curated events

Original content series

Event capture

Promotion

On site

Community access

Hospitality

Reporting

Let’s put Cruise Control in motion.